Ninja ZEN Meditation was recently introduced through the “Tokyo Tokyo” booth operated by the Tokyo Convention & Visitors Bureau (TCVB) at “IFTM Top Resa (International & French Travel Market),” an international travel trade fair held in Paris, France.
IFTM Top Resa is one of Europe’s leading B2B trade fairs, organized by RX (Reed Exhibitions), covering the leisure travel, business travel, MICE, and group tour sectors across the travel industry. Known as a meeting place for industry professionals, the event brought together 180 destinations and over 1,600 brands, drawing more than 30,000 travel industry professionals as visitors.
At the “Tokyo Tokyo” booth, many local buyers and travel agency representatives showed strong interest in the pamphlets and video content introducing Tokyo’s tourism offerings. This time, our pamphlets were displayed among the booth’s materials, and a video introducing the Ninja ZEN Meditation experience program — which combines Zen and ninja culture — was screened on the visitor display, offering a direct opportunity to share the appeal of this uniquely Japanese experience with travel industry professionals across France and the rest of Europe.
Following our participation in “MATTA Fair” in Malaysia, this appearance at IFTM Top Resa gave our experience program a chance to build recognition among travel industry professionals in Europe as well as Asia. We will continue to seek out trade fairs and promotional opportunities both in Japan and abroad, so that more visitors from overseas can experience Japanese culture.
Organized by: RX (Reed Exhibitions Limited)
In cooperation with: Tokyo Convention & Visitors Bureau
